CANADIAN ETHNIC MEDIA ASSOCIATION

Voices of Canada

Russian TV program to close June despite feds’ $30-million ad buy to promote public-health awareness

April 24, 2020
Reprinted with permission from The Hill Times

Heritage Minister Steven Guilbeault announced on March 25 that the feds would be spending $30-million on ad buys to help media outlets amid declining ad revenues due to the pandemic. The Hill Times photograph by Andrew Meade

With the COVID-19 pandemic forcing the closure of businesses and some ethnic media outlets in Canada, one independent television producer says his program will likely be the next casualty, despite Ottawa’s $30-million push to run ads in languages other than English and French.

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