The Canadian Ethnic Media Association extends an exclusive invitation to its national Membership to attend the fifth instalment of its Speakers Series for 2021. The guest speaker is Sharifa Khan, Founding President and CEO of Balmoral Multicultural Marketing, who has been connecting corporate marketers to ethnic communities across Canada for more than 30 years. Sharifa will be speaking on the topic, “What are Corporate Marketers looking for from Ethnic Media today?” Thursday, June 3, 2021 at 7 p.m.
As the landscape of population and immigration continues to change, corporate marketers are finally accepting the fact that their brands can no longer ignore the diversity of Canada, nor the consumption and purchasing power of its immigrant population. Mainstream brands recognize the importance of connecting to diverse audiences and they look to ethnic media to help them with their targeting. They need information presented in a certain way, so they can justify allocating advertising budgets that would help them reach their ROI.
Don’t miss this important discussion of what you need to know to appeal to corporate marketers and to help them reach their target audiences. You have the in-depth knowledge of the communities you serve, and the more meaningful and creatively persuasive methods of delivering messaging to them. The nuances of their languages of comfort are an efficient entrée, as well as insider advice on how to present graphic, musical or electronic embellishments, true to the artistic and cultural preferences of the ethnic group.
President and CEO
Balmoral Multicultural Marketing
Her motto is “Building Bridges of Understanding”. She is a maestro in putting a cultural lens to strategy and brands, to drive considerations and solidify relationships between mainstream and these ever-growing market segments.
She has led her agencies in winning numerous medals at the Cassie, the Strategy Marketing Awards and the Summit International Awards for Ontario Lottery and Gaming Commission (OLG), BMW, Canada Life, Ottawa Tourism, Britta and Clorox.