CANADIAN ETHNIC MEDIA ASSOCIATION

Voices of Canada

SPEAKER SERIES: Wine Council Chair to give a taste of Ontario wine…figuratively

January 26, 2015

Date: Thursday, March 4, 2010

Time: 7:00 p.m. Sharp

Location: Majestic Boardroom, OMNI Television, 545 Lake Shore Blvd. W (Bathurst & Lake Shore)

Parking is available in the OMNI parking lot, off Lake Shore, east of Bathurst. Please press the white button at the parking gate to gain entrance

Ed Madronich Chair, Wine Council of Ontario President, Flat Rock Cellars, Jordan

Ed Madronich fell in love with wine somewhere among the vines of France. A few years later, he developed his skills with Vincor, where he experienced the challenges, obstacles and rewards of the wine industry. Starting as a Brand Manager for Popular Wines, Ed worked his way through the ranks managing many of the brands in the Vincor portfolio. His final stop in the organization was as Director of Marketing for Inniskillin, where Ed managed all the marketing efforts both domestically and internationally, until he moved on to start Flat Rock Cellars with his father. Ed leads Flat Rock’s strategy, vision and direction. Although extremely serious about the business of wine, he maintains his philosophy that wine should be fun. It is not the soil or slope or climate that is the predominate element of a wine’s terroir; it is the memory of the moment. “We get caught up with what is right and wrong and forget to enjoy the wine for what it is.” Ed wants his wines to add to experiences; to be an elixir to enhance the harmony of everyday occasions and special moments in life. At Flat Rock, Ed wants visitors to feel welcome, to enjoy, and to have fun while visiting. The experience is meant to be unpretentious and approachable, reflecting Ed’s belief that wine is a pleasure to be shared with everyone. Ed has brought this passion and vision as Chair of the Wine Council of Ontario. From this position Ed continues to bring his vision for Ontario wines to the consumer, to government, to the media and to the industry.