Royal Bank putting immigrants first in new campaign

Reprinted from Marketing Magazine RBC wants to be first for newcomers to Canada. The bank is launching a marketing campaign to reach South Asian and Chinese communities across Canada. Its part of a larger initiative, two years in development, to make banking easier for immigrants, and tap into the burgeoning Asian demographic. We examined every […]

How to send happiness or How Western Union won over Filipinos

(Webmasters Note: CEMA Board Director Ace Alvarez wrote the following article for Marketing Magazine–Canada’s national weekly publication dedicated to the businesses of marketing, advertising and media [August 28-September 4, 2006 Issue], and is reprinted here for the benefit of members involved in multicultural marketing.) By ACE ALVAREZ First Vice-President & Secretary, Canadian Ethnic Media Association […]

Membership Dues

MEMBERSHIP DUES: DEADLINE MARCH 31 May we respectfully remind those few members who have not yet paid their 2006 dues that as of March 31, their names will no longer be listed on our members register and they will not be mailed ID cards for 2006 unless dues have been paid. Also coming up in […]


Attendance has grown at our new location: OMNI BOARDROOM, 545 LAKESHOE BLVD W. (Southeast corner Lakeshore and Bathurst St) which indicate its popularity. Coming: THURSDAY, MAY 4 Mainstream Advertisers and Ethnic Media Mr. David Campbell President, Media Buying Services Mr. Campbell will outline specific requirements of advertisers who need to make decisions about where to […]